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ST. PAUL, MINN. – September 3, 2007 – Innovative Tools & Technologies, Inc., pioneering designer and manufacturer of work and parts management systems for the worldwide automotive repair industry, today announced that it had completed a rebranding program. The initiative included the creation of a new corporate identity and its incorporation into Innovative’s print and on-line advertising, marketing materials, trade show booth and Web site. The company’s new tagline, “Make sure it’s Innovative,” reinforces its brand.
Often copied. Never duplicated. Guaranteed.
Innovative was founded to meet the unmet paint, repair, and storage equipment needs of auto repair centers. Now in its 11th year of operation, The company was ready to take its brand to the next level to reflect the Innovative qualities that have generated customer loyalty and average annualized growth of 60 percent.
Its unique, work-horse products haven’t gone unnoticed. Fortune 100 companies purchase them in lots for private labeling and sale to their customers. Competitors produce and sell knock-offs as the real thing. “But,” according to Bryan Johnson, company founder and president, “Innovative’s design, materials, manufacturing and service quality have never been duplicated.” He adds, “We have so much confidence in the durability of our products, that they’re the only ones in the industry to carry a lifetime warranty for parts management and storage systems, and a three-year warranty for paint racks.”
Today, more than 100,000 Innovative products are in use throughout North America, Europe, Australia and Asia. Its customers sum up Innovative products’ appeal: “Problem solved,” “Cool products” and “I couldn’t imagine operating without them.”
Taking Web technology to the next level.
Innovative’s new Web site has been redesigned to be extremely user-friendly and to provide the information prospective customers need to make a purchase decision – quickly and easily. Once the selection has been made, site visitors can buy the products of their choice in minutes online, or by contacting their local distributor or the company. By the next day, their purchase will be on its way, shipped in form-fitting, indestructible packaging.
Visitors to the new Web site’s home page will find “Product of the Month” specials, as well as company news and events. Once inside the site, they can learn about the company’s values and philosophy of doing business, all of its products, and its “in-person” service and warranties – all in quick, scannable form. Only the Web address has stayed the same: www.innovativetools.com.
About the company
Based in St. Paul, Minn., Innovative Tools & Technologies designs and manufactures work and parts management systems for the automotive repair market worldwide. Its products enhance efficiency, smooth workflow, eliminate clutter, save space, and improve profitability for its customers. Innovative has several patents and multiple patents-pending. More than 100,000 Innovative products are in use throughout North America, Europe, Australia and Asia. For more information, visit www.innovativetools.com or call toll-free: 1.866.438.4884.
Innovative Tools & Technologies, Inc.
2016 Gateway Circle
St. Paul, Minnesota 55038 |
