Leadership

Innovatives open leadership structure

Innovative has a flat, open leadership structure where each team member picks up the phone, listens to customers and builds personal relationships. Managers are empowered to go beyond their normal job boundaries to act as company ambassadors, business and market development specialists, and customer advocates. They know the company and its products inside and out, and take the initiative to support customers – often beyond the scope of Innovative’s products and services.

Bryan Johnson, President and Founder

Bryan started Innovative in his garage more than a dozen years ago and incorporated the company in 1996. An auto body technician for more than 21 years, Bryan personally experienced the work challenges faced by shops and initially developed products like the SuperStand for his own use. Word of his ingenuity spread. 3M called upon him as a consultant to test its products for the automotive market and suggest possible enhancements. And when Bryan started Innovative, 3M became a loyal customer as did Snap-On Tools.

Bryan was a one-man band, and the company was entirely self-funded. For several years, word-of-mouth marketing and superior products generated sales momentum. Today, Innovative advertises in industry publications, participates in trade shows, and supplements online, direct sales with a growing global distribution network. The company constant: Bryan remains chief of product design creating products that make work easier and more efficient for Innovative’s customers.